Ms. Hitzig is a former researcher at OpenAI. This week, OpenAI started testing ads on ChatGPT. I also resigned from the company after spending two years as a researcher helping to shape how A.I.

As expected, Anthropic was among the companies that paid millions for a Super Bowl ad, but the one that aired differed slightly from the version that it teased last week. The new ad campaign features ...

Here is our critic’s survey of this year’s Super Bowl commercials, from best to worst to A.I. By Mike Hale What do the 2026 Super Bowl ads tell us? That we obsess over our weight while guzzling beer ...

While other Super Bowl sponsors like Instacart, Pringles and Bud Light will trot out famous faces like Ben Stiller, Sabrina Carpetner and Post Malone, Tecovas will do nothing of the sort. Instead, the ...

Anthropic announced its Claude AI chatbot will remain completely ad-free, contrasting sharply with OpenAI’s recent decision to test advertisements in ChatGPT. PCWorld reports that OpenAI CEO Sam ...

Most PPC teams still build campaigns the same way: pull a keyword list, set match types, and organize ad groups around search terms. It’s muscle memory. But Google’s auction no longer works that way.

“Ads are coming to AI. But not to Claude,” declared Anthropic, which is running an ad campaign during the Super Bowl commercials. It released these ads after OpenAI introduced ads to ChatGPT in ...

As OpenAI is making plans to introduce ads to ChatGPT, competitor Anthropic has promised to keep Claude ad-free. In a blog post today, the company said that there are "many good places for advertising ...

Anthropic said its artificial intelligence chatbot Claude will remain ad-free. The startup's rival OpenAI recently announced plans to begin testing advertisements within ChatGPT. Anthropic said the ...

On Wednesday, Anthropic announced that its AI chatbot, Claude, will remain free of advertisements, drawing a sharp line between itself and rival OpenAI, which began testing ads in a low-cost tier of ...

Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants like Claude. Anthropic is drawing the line against advertising in AI chatbots ...

Anthropic Says No Ads on Claude. But It Will Spend Millions on a Super Bowl Spot Anthropic will use one of the year's biggest marketing events to criticize its rivals for bringing ads to their ...