Stetson’s fragrance license is getting a new home. Effective Jan. 1, heritage brand Stetson will be entering a new fragrance licensing agreement with Edge Beauty, whose portfolio includes brands like ...

NEW YORK--(BUSINESS WIRE)--Scent Beauty, Inc., the industry's leading emerging omnichannel beauty platform, is proud to announce the launch of Stetson Legend, a new luxury fragrance targeting the next ...

Luke Grimes is channeling Kayce Dutton in a new cologne campaign. The "Yellowstone" star recently became the face of Stetson Original fragrance, calling the partnership "really organic." "The Stetson ...

NEW YORK--(BUSINESS WIRE)--Scent Beauty, Inc., the world’s first multi-brand e-commerce platform for bespoke fragrances, is expanding its partnership with legendary American men's cologne brand ...

Aftershave, less expensive than cologne, used to be thought of as a substitute for cologne. A big part of aftershave is the fragrance. It's what makes using it a good experience for some men and what ...

To kick off his new gig, Grimes stars in the campaign for the signature Stetson Original fragrance, which recently celebrated its 40th anniversary. "The Stetson Original scent was very much in my ...

Standing in front of the fragrance counter can be overwhelming. With so many bottles promising different experiences — aftershave, cologne, eau de toilette — how do you know which is right for you?

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The partnership was a natural fit considering Grimes’ own ...

It was in 2005 in this column that I reported Stetson cologne had its newest "Stetson man" spokesman: actor Matthew McConaughey. Well, McConaughey's contract is up and now there's a new advertising ...