East Yorkshire creative marketing agency Sowden & Sowden has strengthened its fast-growing team with two key appointments, ...

Toyota and Lexus will be simplifying its EV and ICE lineup and the upcoming ES will be the first to be introduced with the ...

Toyota and Lexus will streamline their ranges by eliminating EV-only models in favour of new electric drivetrain options.

A groundbreaking alliance between industry giants Toyota and Waymo (Google's autonomous vehicle division) promises to revolutionize personal transportation.

It began to break with that strategy with the launch of the ... with conventional names for future electric vehicles,” Toyota brand marketing chief Mike Tripp said in an interview.

Both the Toyota and Raymond brands will maintain their unique identities ... marks a significant step in TMHNA’s long-term strategy to enhance operational efficiency and innovation.

Toyota’s superior ... Procter & Gamble in consumer marketing, and Nvidia in graphics processing unit (GPU) design. Bobby Yerramilli-Rao is the chief strategy officer at Microsoft.

That high-ground needs to be invented by Toyota for itself,” says Harish Bijoor, Business & Brand-strategy specialist ... led to a dilution of Toyota’s unique identity, as rebadged vehicles ...

Toyota has globally focused more on hybrids - which combine gasoline engines and batteries - than EVs. That strategy could pay off as worries about charging infrastructure and high prices curb ...

In this role, he was responsible for bringing Toyota’s marketing strategy to life through creative asset development, and brand and product training, working closely with key stakeholders ...