The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will ...

WhatsApp introduces ads in the Status tab, shifting from its original ad-free promise while maintaining encrypted messaging ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

Ads will appear exclusively in the ‘Updates tab on WhatsApp, which includes the Status and Channels features used by about ...

Ads will appear in the Updates tab, however chats and private messages will remain end-to-end encrypted and free from ads.

META adds ads to WhatsApp Status and leans on AI to boost ad performance, aiming to grow revenues despite rising competition.

WhatsApp introduces ads and channel subscriptions in the Updates tab, but reassures users that private chats remain fully ...

WhatsApp Ads face no apparent legal pushback in terms of privacy norms, said industry experts while privacy advocates argued ...

The company said the new advertising features will be limited to the ‘Updates’ tab, which includes Channels and Status ...