WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re ...

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

Mobile phone app logos for, from left, Facebook, Instagram and WhatsApp in are photographed in New York on Oct. 5, 2021.

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

Ads are launching in WhatsApp starting today, here are the details on how they’ll work and what the privacy implications are.

WhatsApp has announced that it’s adding ads to the popular messaging app, though the initial implementation promises to be ...

Channel admins can now enable monthly subscriptions for exclusive content. If you have a channel on WhatsApp, instead of just ...

WhatsApp this week introduced advertising to its messaging platform, but your encrypted conversation threads in the Meta-owned app are off limits ...