Executives at Apple TV+ are gambling on getting viewers hooked with this promo. Apple TV+ is hoping people will make a dent in the Strategic Popcorn Reserve by bingeing its streaming TV and movies for free this weekend in what experts are calling a canny promotion.

Apple TV Plus is definitely the most underrated streaming service to grace the World Wide Web. With the new season of Severance around the corner, you don’t want to miss out on your chance to watch the first season—and a wide repertoire of great shows—for free.

Tim Cook, CEO of Apple, will personally give $1 million to President-elect Donald Trump’s inaugural committee — the latest move by a Big Tech exec to cozy up to the incoming president. Apple itself not expected to make any donations to the incoming president,

Apple CEO Tim Cook pledged to donate $1 million to Trump’s inauguration committee. The donation comes following a strained relationship between Cook and the Biden administration after the Justice Department sued Apple in March,

Social media commenters quickly condemned Apple CEO Tim Cook after a report he joined other billionaires in donating to President-elect Donald Trump's inauguration. Axios reported Friday afternoon, citing anonymous sources,