The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" ...

The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.

WK Kellogg Co’s headquarters is in Battle Creek. After the transaction closes, Battle Creek will remain a core location for ...

Concerns about food processing and sugar intake have been factors in dimming some people's enthusiasm for ready-to-eat cereal ...

WK Kellogg, the Battle Creek-based maker of cereals, agreed to the sale as the company has struggled with weakening consumer ...

W.K. Kellogg Co. has shown a strong commitment to Battle Creek since its formation,” said Interim City Manager Ted Dearing.

Vassallo is disappointed in the potential sale, telling News Channel 3 that WK Kellogg is a longtime staple in town, and is what the "cereal city" was built off of. "I remember the stories of the ...

Still, Dearing said the city needs to diversify its economy so Battle Creek isn't as reliant on cereal — even if it's a difficult pill to swallow.

Battle Creek cereal maker WK Kellogg Co. is on the verge of being sold to Italian candy maker Ferrero for a reported $3 billion, according to multiple news outlets, including Reuters and The Wall ...

Battle Creek, Michigan is known as Cereal City USA. It's the birthplace of the Kellogg's and Post breakfast cereal companies and an ideal family travel destination.

PHOTOS: Cereal Sale in Battle Creek returns, aims to provide support for local nonprofits There were many important guests who attended, including Tony the Tiger, Sugar Bear, and Mrs. Michigan 2025.