Blue Apron SVP & GM Whitney Pedgen discusses the company's shift away from subscription model to a "pay as you go" system.

Blue Apron is no longer requiring households to have a subscription and is allowing customers to buy meals à la carte ...

Blue Apron will shift from a subscription format to a-la-carte ordering to serve a growing market of budget-conscious consumers prioritizing simpler meal prep.

The big news? You no longer need a subscription to use Blue Apron. You can order as many meals as you want, and have them delivered as frequently as you want—no strings attached. Blue Apron realizes ...

The new Dish by Blue Apron line offers a rotation of 40 meal options, all of which the company said can be ready in as few as ...

Blue Apron has rebranded with new, more convenient non-subscription offerings and more than doubled its offerings to 100 ...

Blue Apron is moving away from the weekly subscription model it pioneered to sell a-la-carte meal kits that require zero or ...

The smell of frying garlic and ginger is inescapable as it wafts through the room, while a row of fidgety kids watches an older woman in a blue plaid apron cooking in front of them.

The article has been corrected. Blue Apron Inc.’s stock soared 20% Tuesday, after the meal-kit provider announced a deal that is expected to ease funding pressures.