If you're an Xbox fan of a certain age, you probably remember one of the most infamous moments in the brand's history that ...

Nintendo's Doug Bowser opens up about how the company views generative AI in video game development and its role in the industry.

The president of Nintendo of America, Doug Bowser, discusses the use of AI in games and whether Nintendo will begin using it ...

Nintendo’s Doug Bowser announces variable pricing for Switch 2 games, breaking away from unified prices. Learn how game costs ...

Nintendo Switch 2 will be the hottest thing on the gaming market when it releases in June, and NOA's President assures fans ...

Browser (not to be confused with THAT Bowser) provided some insight on Nintendo's Switch 2 price strategy and other details.

Will Nintendo be able to keep up with demand this time around?

When asked about AI-generated games, Doug Bowser said Nintendo isn’t interested in them and wants to keep the “human touch” alive.

Doug Bowser said that Nintendo is practicing "variable pricing" on Switch 2 titles. He does realize that's not actually reassuring, right?

It's one of the hottest issues in the gaming industry right now, so it was only a matter of time before Nintendo of America ...

Nintendo is "actively assessing" the impact of U.S. President Donald Trump's tariffs will have on the Nintendo Switch 2.