Joe Rogan sees the UFC's deal with Paramount helping the sport grow exponentially.

From the days when the UFC was scraping together cash just to get airtime on Spike TV to now signing a jaw-dropping $7.7 billion TV deal, the fight game has come a long, long way. Over those three decades,

Dana White confirmed Joe Rogan’s UFC role will stat intact as $7.7B Paramount+ deal ends PPV, streaming all events from 2026.