L ove it or hate it, Amazon Prime is here to stay for yet another racing weekend, and its rise is impossible to ignore.

NASCAR has partnered with Amazon Prime Video to stream five Cup Series races, leading to mixed reactions from fans. A poll is being conducted to gauge fan sentiment toward the Prime Video ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

Racing in Mexico City on Sunday (June 15) was fairly competitive. Prime Video did a decent job of bringing that action to ...

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming ...