NBCUniversal will incorporate 'Arrival Ads' for those who sign on to Peacock, among a host of other new ad-tech elements ...

Peacock’s new launch ads, however, represent a more disruptive type of ad that places another barrier between subscribers and ...

Advertisers are being offered ways to target specific viewers at key times during a live broadcast, notably sports.

Ahead of CES 2026 in January, NBCUniversal has unveiled a suite of new technology and data products that is says pushes "the boundaries of media innovation – ...

During a presentation, NBCUniversal showed off plans to increase the number of ads you see when using Peacock.

On Nov. 21, NBCUniversal pulled all of its networks from Fubo. This is an especially big deal for sports watchers on the streaming service, since the Fubo Sports subscription -- which began earlier ...

NBC, the former home of the Golden Globes, is interested in becoming the future home of the Oscars. Deadline confirmed with ...

Comcast-owned NBCUniversal plans to add its regional sports channels to its Peacock streaming service as soon as early 2025, the Wall Street Journal reported Wednesday, citing people familiar with the ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the ...

And because smarter ads need smarter targeting, NBCU is also unveiling a new cross-platform tool called LIVE Total Impact. It ...

NBCUniversal has wrapped its upfront sales process, reporting “modest growth across its portfolio” driven by sports, Peacock and digital platforms. The Comcast-owned media giant doesn’t break out ...

NBCUniversal is in the lead to nab TV rights to the Oscars starting in 2029 as the Motion Picture Academy shops around for a ...