The viral “kiss cam” scandal at a Coldplay performance has generated countless memes and jokes – and now the Philadelphia Phillies are getting in on the action.

In her essay about the recent exposure of an affair on a Coldplay concert’s kiss cam, Ms. Schulman exhibits a common and troubling misunderstanding of the distinction between shame and humiliation.

The episode resulted in endless memes, parody videos and screenshots of the pair’s shocked faces filling social media feeds.