Many types of sales promotions can induce a consumer to buy your goods or services. A product sample delivered to the consumer's door is a good way to introduce a new product, but also one of the ...

Sales promotions are typically judged by their effect on market share. However, market share gains can be short-term—they may be lost when the promotion ends or when competitive activity increases.

The move raises questions about the Cybertruck’s ability to sell on its own merits. Tesla launches head-turning promotion in attempt to boost Cybertruck sales — here's what it's offering first ...

Consumer-Oriented Sales Promotions Consumer-oriented sales promotions can be inducements offered by retailers to consumers, such as half-off coupons you might receive from your local pizza store.

Despite a slow start to the Prime Day summer sales event, U.S. online sales reached $24.1 billion with retailers offering ...

We're all consumers so we're familiar with sales promotions in the B2C arena. Trade promotions are simply sales promotions targeted at trade customers as opposed to the general public. The concept is ...

Tracking baseline sales shows the strength of your brand by measuring sales made without promotions. It’s one of the best signs that investing in your brand is paying off. You should also keep track ...

This exploratory study examines the differences beween sales promotions that achieved their objectives and those that did not. For both consumer and trade promotions, the key success factors differ ...

Chains applaud sales-boosting annual promotionsDuring the first week of the current promotion, which began March 14 and was scheduled to end April 1, same-store sales were up 6 percent, Davenport ...