Apple TV+’s mind-bending workplace thriller whose Season 2 budget reportedly topped $200 million — will deliver payback for the tech company. But Apple boss Tim Cook is doing his part to drive tune-in for Team Lumon.

With the second episode of Severance season two now available, Apple's CEO Tim Cook is promoting it in a different way than previous shows.

"Severance" director Ben Stiller has shared a video of Apple CEO Tim Cook's new morning routine, as he goes from being an outie to an innie, in the now famous Lumon elevator.

In Season 2, Severance reshapes its opening credits, maintaining the signature 3D CGI look but switching up the actual content of the visuals. Some images, like Mark jumping into his own head, remain the same, but for the most part, we're seeing totally new things here.

These are the biggest revelations and questions from "Goodbye, Mrs. Selvig," the second episode two of Severance season two.