According to COMvergence, The Magnum Ice Cream Company’s global media spend is projected to be £332 million. Julien Barraux, ...

Omnicom’s jobs restructuring in the wake of the Interpublic acquisition is set to last into 2026, according to leading ...

Is commerce, not creativity, now the main engine of ad growth?

Hype marketing has become one of the most powerful levers for brands in the social media era. With platforms acting as the ...

India continues to be one of the most optimistic consumer markets globally. 61% of consumers expect continuous good times ...

Expanding upon his current remit as CCO of BBH India, Bhattaccharya will drive Propagate India’s creative vision and sharpen ...

LLMs today need to speak a variety of languages, not just English with an accent. I was chatting with a friend in Jakarta ...

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Five days into the largest acquisition in advertising history, Omnicom Health has revealed how it has reorganised its agency networks. Earlier in the week, Omnicom Health debuted a handful of core ...

On December 1, 2025, Omnicom finalised its $9 billion acquisition of Interpublic Group, becoming the world's largest advertising holding company. Since then, the network has unveiled a sweeping ...

It now accounts for 26% of the country’s 15+ population, according to the Kantar Media Compass Report, Q3 2025. The report, a ...