The Economist tops the list. As a brand known for copy that requires a cognitive leap, this 2005 work from AMV BBDO has the confidence to drop even the words that built its renown, instead opting for ...

DDB Paris’ Billboard Powered by Oranges brought natural energy to life in the most literal way. Created for Tropicana, the campaign’s intent was to dramatize vitality by turning fruit into electricity ...

Passersby watched the ad “build itself” day by day. The campaign won global awards for innovation, including Cannes Lions and Clio recognition, and became a viral phenomenon for its daring realism.

‘Stay Connected at Night’, recognizing that cities after dark can be dangerous places, particularly for women & vulnerable minority groups. The work ran in light of discourse around the Sarah Everard ...

‘Wires’ showed a man’s nostrils perfectly aligned with a set of overhead power cables, making them appear as long, unruly nose hairs. The execution relied entirely on placement and perspective, ...

Launched in 2004, Channel 4’s ‘Friends Ends Fri’ turned a routine scheduling notice into one of the UK broadcaster’s most memorable outdoor moments. This was one of the most regularly nominated ...

Mother London and Ikea showed an iconic household object at a city scale in 2024 to celebrate its functionality and playfulness. No one can disagree that the Frakta bag is truly monumental now.

The ad won multiple international awards, including D&AD and Cannes Lions honors, and became a template for copy-led confidence. It’s still quoted in marketing classrooms as one of the greatest ...

As festive ads from major supermarkets and retailers flood the airwaves, Shelter’s film stands apart, crafted on a shoestring budget yet designed to resonate far deeper. Through storytelling, emotion ...

The work, produced with Grand Visual, earned awards at Cannes Lions, Clio and D&AD for its inventive use of technology in ...

Installed in London in early 2020, BBC Creative turned darkness into design to promote the 2020 premiere of Dracula. Like a vampire, its true form only appeared at night.

‘Tiny Billboards’ ran across Sweden, the campaign placed miniature billboards on dashboards, park benches and even model cars, some no larger than a matchbox. Each featured genuine headlines and QR ...