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Warner Bros. Discovery splits streaming and cable to sharpen focus. Here’s why it matters for brands
The media giant is carving itself in two, separating growth from decline. For advertisers, this isn’t just restructuring.
Retail media has gone from niche digital add-on to frontline battleground. Here are 10 big players shaping the space – and ...
Author and futurist Danielle Dodoo was literally in a relationship with her AI companion. Through it, she’s learned more ...
As Mark Read prepares to step down, thoughts have turned to who will take on the most challenging job in advertising.
Speculation over the CEO’s future had become an unwanted distraction at a time when the holding company is trying to rebuild ...
Research conducted by the brand reveals that 80% of women with bladder leaks have felt ashamed, while 77% have been deterred ...
A new investigation reveals that retail advertisers are still being charged for Google Shopping ad clicks, up to 24 hours ...
After mounting speculation, the holding company has confirmed Read is stepping down as CEO and the search for a successor is ...
Global head of brand and creative Andre Le Masurier has led an overhaul of the brand from within, clarifying its identity and ...
We’ve entered a new phase of digital transformation – one where the first impression of your brand isn’t made to a human but to a machine. AI agents are now parsing, summarizing, and deciding how (or ...
There’s plenty of room for clever ideas in health marketing, says Camille Nizet of Serviceplan Innovation. These examples ...
From grassroots football tributes to pop-punk-fueled fashion and surprising celebrity turns, this week’s best ads tap into ...
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