Spotify Wrapped is bluntly telling users their "listening age," which in many cases is several decades older or younger than their actual age. It's a calculated strategy.

And Spotify isn’t stopping there. “We’re not just building features; we’re creating a best-in-class video experience to rival the biggest players, like YouTube or TikTok,” the company declared in a recent job listing. Spotify is evolving “from an audio-first platform to also become a world-class video service,” that job listing states.

Though she might be one of Swift's more surprising listeners, Leavitt is far from the only one this year. The Eras Tour headliner closed out 2025 as Spotify's most-streamed artist in the United States, as well as the second-most-listened-to artist in the world, just behind Bad Bunny.

YouTube launched its first Recap, but users say it's inaccurate and barebones. Spotify Wrapped, meanwhile, dominated with new features.

The end of 2025 is almost upon us. And it’s time to unpack Spotify Wrapped. On Wednesday, the music streaming giant delivered its annual recap — giving its hundreds of millions of users worldwide a look at the top songs,

A whole host of parents shared how their audio profiles have been commandeered by cartoon sidekicks and white-noise tracks.

Spotify Wrapped dropped this week. That got me thinking, what else can we wrap?YouTube joined in on the fun this year, and apps like Apple Music and Strava are partaking, too.Here are my pitches for more apps that should wrap things for us.