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When organizations aim to conquer the complexity of today’s market, they turn to Forrester. Sixty-one of the Fortune 100 trust us to provide strategic clarity, operational alignment, and innovative solutions …

简介 Forrester 作为全球最具影响力的独立研究咨询公司之一，提供与中国市场相关的研究洞察、市场趋势和最佳实践，例如：中国客户体验趋势、科技厂商在中国的本土化策略、中国科技市场展望等。

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Forrester (FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that …

Guide to learn how to leverage new or existing journey maps to spur investment and interest in CX, as well as boost performance.

Check out the 2025 agenda for Forrester's Technology & Innovation Summit. Learn about the keynotes, breakouts, special programs, and more!

Earlier this year, Forrester enterprise architecture analyst, Jost Hoppermann and I put our heads together to survey core insurance systems vendors, digital agencies, and consultants to understand …

According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and …

Download Forrester’s complimentary guide to understand how you can adopt a customer-obsessed operating model that will help you accelerate your digital future for a successful public service in …