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YouTubeProfessor Zigarelli
An Introduction to Kairos: Persuasion beyond ethos, logos and pathos
A primer on the persuasion technique that Aristotle called "kairos" -- matching your persuasion strategy to the situation and selecting the right timing to deliver your message. An important complement to the more well-known concepts of ethos, logos and pathos (available at https://www.youtube.com/watch?v=9L_G82HH9Tg )
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