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Coca-Cola’s iconic ‘Share a Coke’ campaign is back—this time with a twist targeting Gen Z! Discover how the legendary campaign, which first launched in Australia in 2011, sparked a social media frenzy and boosted sales worldwide. Shibani Gharat talks about the brand’s success story #coke #cocacola #ShareACokeCampaign #genz #australia #cnbctv18digital | CNBC-TV18
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'Share a Coke' (2011) First piloted in Australia to drive brand awareness among young consumers, Coca- Cola's 'Share a coke' ad campaign quickly grew to become one of the brand's most recognizable international drives. The campaign slogan was built upon Coca- Cola's long-cultivated image of being a brand rooted in friendship and bringing people together. The campaign kicked off with the simple activation of placing the most popular Australian names on Coke bottles to drive sales and lead to soci
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