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In 2006, a Coca-Cola employee attempted to sell company secrets to Pepsi for $1.5 million. The confidential information could have severely impacted Coca-Cola’s competitive advantage. However, Pepsi’s response was unexpected—they notified Coca-Cola immediately, demonstrating integrity in a high-stakes industry. The employee, Joya Williams, was arrested and sentenced to eight years in prison for her actions. This incident showcased the intense competition between two of the world’s biggest bevera
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