The History Source on Instagram: "Diet Coke was launched by Coca-Cola in 1982, marking the company’s first new brand since 1886. It was introduced as a sugar-free alternative to the classic Coke, targeting the growing health-conscious market of the 1980s. With extensive marketing like this 1983 commercial and sleek branding, Diet Coke quickly became a cultural icon and the top-selling diet soda in the U.S. #history #80s #retro #dietcoke #80svintage #nostalgia"