Platform Strategy
Platform Strategy
Jan 29, 2021
mit.edu
What Is a Digital Strategy (and Why You Need One) A digital strategy is how you make sure your business gets found, trusted, and chosen online — every day, not just when you post something. It’s the plan that connects your: Website (your digital home base) Social media (your conversation and community) Google Business profile (your discoverability) Email list or SMS updates (your loyalty engine) Analytics ads (your growth data) Without strategy, your efforts are random. Posts disappear, websites
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