E*Trade's cute and witty picklebabies take over the brand's #SuperBowl spot. “We just had to let the creative process play out a bit, and unless you were living under a rock, you couldn’t not hear about pickleball,” said Matt Murphy, global chief creative officer at 72andSunny “It just felt really very timely to do a story, and the visual contrast between these overzealous adults playing against babies was just like, ‘OK, let’s have fun with this.’” https://adweek.it/4bppsI8 | Adweek
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