“We don’t want to grow,” says Swiss watchmaker Max Büsser, founder of the niche brand MB&F. Büsser says thousands of people have contacted him trying to buy one of his watches, but he has no interest in ramping up from his current output of roughly 400 watches a year. He says his focus is on the craftsmanship that goes into each piece. | 60 Minutes
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“We don’t want to grow,” says Swiss watchmaker Max Büsser, fo…
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CEO Cut with the visionary behind MB&F
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MWL - Watch Collector & Content Creator on Instagram: "⬇️⬇️CAPTION⬇️⬇️ The @mbandf Legacy Sequential EVO is not just another chronograph—it’s a complete reimagining of the complication, conceived by Northern Irish watchmaker Stephen McDonnell, who also created the revolutionary LM Perpetual Calendar. Commissioned by MB\&F founder Max Büsser, the EVO is McDonnell’s answer to the question: What could a chronograph truly be, if freed from traditional constraints? The result is a mechanical marvel:
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MWL - Watch Collector & Content Creator on Instagram: "⬇️⬇️CAP…
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60 Minutes on Instagram: "“We all know that what we do is totally pointless,” says Swiss watchmaker Max Büsser, founder of MB&F. “A mechanical watch is totally pointless today.” Büsser says mechanical watches became technologically obsolete with the invention of more accurate digital watches, which are powered by quartz crystals and a battery. He instead believes the purpose of a mechanical watch is in the “emotional art and artisanship.” He makes roughly 400 watches a year and interviews potent
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MB&F on Instagram: "Discover Episode 4 of Season 2: MB&F Podcast “Tales from the Tribe”! In this episode, @maxbusser speaks with Rob Huberty, former US Navy SEAL and co-founder of @ZeroEyesAI, who shifted from combat to safeguarding children through AI technology. Rob shares his transformative journey, lessons in resilience and leadership, and the timepieces that have accompanied him along the way. 👉 Link in bio for the full episode! #mbandf #talesfromthetribe #podcast"
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